"It is rare for a collectable to be valued so highly, by so many people, so early in its lifecycle that such large volumes would re-sell at such high prices," said toy industry expert
Mighty Beanz are plastic 'bean' shaped characters that roll with an unpredictable movement. Each bean belongs to a specific "Bean Team", that kids collect, trade and play with due to their zany and eccentric look and feel. Each Mighty Beanz Bean Team has a rarity level - common, rare and ultra rare - that signifies its collectable value. More than 100 new Beanz are being introduced throughout Spring 2010 and some Beanz will be incredibly rare and difficult to find. Mighty Beanz are one of the most popular collectables ever having sold more than 100 million units during its original launch between 2003 and 2006. As the toy industry has shown time and again, history repeats itself and this is the second time that Mighty Beanz have been re-sold online. After its initial launch the rarest Mighty Beanz were often found re-selling online for hundreds of dollars more than their retail sale price.
"Only a few brands in history experience such rapid retail success that demand for the product results in online re-sales at mark-ups far higher than retail prices just weeks after it launches", said
The new 2010 line of Mighty Beanz was launched in January and are available widely across the U.S. and
About Spin Master Ltd.
A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2009 Toy of the Year winner Bakugan Battle Brawlers(TM), 2008 Toy of the Year winner Air Hogs(R), Aquadoodle(TM), Tech Deck(TM), and