The Party Popteenies Line Includes Four New Toys That Make Everyday A Party
TORONTO, June 4, 2018 /CNW/ - Spin Master Corp. (TSX: TOY; www.spinmaster.com), a leading children's entertainment company, announced today the launch of a brand new line of collectible dolls and accessories, Party Popteenies. With four party-themed toys to choose from, fans will be surprised and delighted to find unique celebrations within each. Party Popteenies are packaged in a fun yet functional way, designed to look like party favors and gift boxes – turning everyday situations into a party. Finding out what's inside all begins with a POP!
"Party Popteenies plays beyond the surprise, from the anticipation of when the POP moment happens to the reveal of the collectible itself," said Catherine Demas, Vice President, Girls and Preschool. "By creating a miniature world that ultimately champions positivity and fun, the Party Popteenies experience fosters a deeper sense of exploration after the reveal. Everything from the POP to the party-ready packaging encourages kids to engage in imaginative play, allowing the world of Party Popteenies to fully to come life."
Fans can get party-ready with these four fun party-themed toys:
"As part of our growth strategy, we continue to innovate across our portfolio of brand and business segments," said Ben Gadbois, Spin Master's Global President and COO. "The demand for blind packs and collectibles continues to increase, with consumers seeking out more immersive forms of play. As innovators, we found a way to elevate the element of surprise that kids crave, by adding a feature that creates a sound and action many immediately associate with surprises and celebrations. Party Popteenies extends the element of surprise to truly create 'WOW' moments."
Because no celebration is complete without an anthem, Spin Master created a custom song and a special music video – Everyone's Invited, complete with a signature dance routine, in honor of the Party Popteenies launch. The music video stars social media sensations, Heaven King and Piper Rockelle, whose dance videos have been viewed by millions. Kids can learn the signature Party Popteenies dance, and a few remix moves, by watching tutorial videos created by Heaven and Piper on their respective channels.
With more than 25 dolls to collect from three different themed parties – Winter Wonderland Surprise, Cutie Animal Surprise and Rainbow Unicorn Surprise – kids will always be surprised by what they find inside! Each item in the Party Popteenies line comes with a mix of dolls, accessories, and even confetti to match the party theme! Party Popteenies products are recommended for kids aged 4+ and available at your favorite retailers for a MSRP of $4.99 -$24.99. To learn more and view the official music video, fans can visit partypopteenies.com and #partypopteenies.
About Spin Master
Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin Master has received 92 TIA Toy of The Year (TOTY) nominations with 28 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,600 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.
SOURCE Spin Master