From the top rated franchise PAW Patrol® comes the free, country-wide PAW Patrol Roll Patrol Road Tour™ featuring the life-size PAW Patroller and your favorite PAW Patrol pups

TORONTO, July 18, 2017 /PRNewswire/ - Spin Master Corp. (TSX: TOY), a leading global children's entertainment company, announces the third annual PAW Patrol Roll Patrol Road Tour, a multi-city life-size activation that successfully blends the award-winning toy line with the top rated preschool property produced by Spin Master Entertainment and broadcast on Nickelodeon. Beginning July 28 until its completion in October, the PAW Patrol Roll Patrol Road Tour will travel across North America allowing kids to connect with their favorite PAW Patrol characters through an immersive PAW Patrol-branded experience.

Each PAW Patrol Roll Patrol Road Tour stop is free to the public and will make stops at select Walmart, Toys"R"Us and Target retail locations in 13 different markets. Kids can explore the inside of the life-size PAW Patroller and meet their favorite PAW Patrol characters, as well as reenact their own rescue missions through an interactive play experience featuring the new Sea Patrol theme. Families can celebrate the experience with a memorable photo and limited edition giveaways.

"As we continue to build an evergreen property, there are multiple touchpoints when telling a story through a franchise such as PAW Patrol," said Ben Gadbois, Spin Master's Global President and COO. "There is a strong collaboration between our Entertainment team and Global Marketing team to ensure we're connecting with children through positive and meaningful messages, and with the PAW Patrol Roll Patrol Road Tour we are physically bringing the magic to life."

The life-size activation will also have a dedicated area showcasing Spin Master's newest entertainment property, Rusty Rivets. Kids can combine, design and "rustify" inside Rusty's life-size Rivet Lab and meet the heroes from the show - Rusty and Ruby. Alongside Rusty Rivets, kids can play with the squeezable sand you can't put down, Kinetic Sand, and experience soaking surprises with Soggy Doggy, Spin Master's newest launch in the games category.

2017 Roll Patrol Road Tour schedule*: 

*Canadian Dates to be released at a later date
*All Roll Patrol Tour stops subject to change. Visit www.pawpatrol.com/tour for the most up-to-date schedule.

Produced by Spin Master Entertainment, PAW Patrol is a CG-animated, action-adventure preschool series starring a pack of eight heroic puppies led by a tech-savvy 10-year-old boy named Ryder. The series' unique blend of problem-solving skills, cool vehicles and cute doggy humor has propelled it to become TV's number-one preschool series. PAW Patrol made its U.S. debut on Nickelodeon in August 2013 and has been picked up for a fifth season during which the heroic pack of pups – Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker – will take to the high seas for Sea Patrol adventures where they'll meet a scallywag of a pirate and his dachshund pup pal. Elements of the fifth season will be incorporated heavily throughout the 2017 PAW Patrol Roll Patrol Tour, including an immersive Sea Patrol experience, the Roll Patrol themed track, consumer generated photo opportunities, character appearances, Lookout Tower and HQ experience, interactive displays, product play area and much more.

For additional information on the tour and for free pre-registration, fans are encouraged to visit www.pawpatrol.com/tour and follow the adventure using #RollPatrolTour.

About Spin Master

Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children's entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Meccano®, and 2017 Toys of the Year, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2005, Spin Master has received 82 TIA Toy of The Year (TOTY) nominations with 21 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,500 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.

SOURCE Spin Master